According to statistics from DomainNews, the Top 20 domain name transaction list for September 7 – September 13 has been released. shturl.cc claimed the top spot with a sale price of $145,348, outperforming all other assets and emerging as the biggest highlight in the domain market last week.
fureur.com took second place at $59,888, while paragon.xyz ranked third with a transaction value of $50,000. Following closely is 5749.com, sold for $48,051, and pg0.com secured fifth place at $39,961.
A review of the ranking shows numeric domains remain a solid market staple. Multiple pure numeric domains including 0802.com, 5749.com and 0140.com made the list. Easy to remember and widely applicable, these domains enjoy high recognition among Chinese end users and consistently maintain active trading, forming the foundation of domain investment.
Premium dictionary-word and creative short-character domains also delivered strong performance. Short generic domains such as fureur.com and anvo.com, ideal for brand websites, are favored by overseas buyers. Meanwhile, AI-related domain sifu.ai was transacted at $22,000. The sustained popularity of .ai extensions signals ongoing market optimism toward brand domain demands in the AI sector.
A diverse range of extensions saw solid deals. Besides mainstream .com, alternative suffixes including .xyz, .io, .me and .mx also recorded notable sales. This indicates investors are expanding beyond classic .com names and exploring opportunities with differentiated extensions. Major deals were completed across Sedo, GoDaddy, Efty, DomainMarket and DropCatch, reflecting diversified trading channels in the marketplace.
Overall, the domain market showed clear divergence this week. Premium top-tier domains retained high valuations, with scarcity of high-quality short domains supporting price premiums, while mid-tier transactions stayed relatively steady. Demand for AI and brand-focused creative domains continues to rise, though generic low-quality domains lack market tailwinds. Capital is increasingly concentrated on scarce premium assets; only concise, memorable domains suitable for end-user branding can command high sale prices.
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