Icon.com has officially been sold for a staggering $12 million, making it the 6th largest publicly reported domain sale since domain market tracking began in 2003. The acquisition was revealed today in a LinkedIn post by Icon CEO Kennan Davison, whose AI-driven startup now owns the ultra-premium, exact-match domain.
The seller was Andrew Miller of ATM Holdings and Managing Director at Hilco Digital Assets, while Lumis.com represented the buyer in the transaction. Miller, a veteran of the domain industry, is known for brokering numerous high-profile deals — many of which were detailed in a DNJournal cover story last year.
For Davison, this acquisition wasn’t just strategic — it was deeply personal and ambitious. In his post, he shared, “I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time. I want to deliver insane value to our customers. I want to create generational wealth for my team and investors. I want to break the $0 to $100M ARR world record!”
The bold purchase underscores the growing recognition of premium domains as long-term brand assets, especially in the rapidly growing AI space. Icon’s product, described by Davison as “the world’s first AI CMO,” is designed to plan, create, and manage thousands of ad campaigns end-to-end. The startup boasts backing from Founders Fund (Peter Thiel) and executives from OpenAI, Cognition, and Pika, further highlighting its heavyweight aspirations.
Though the journey ahead for Icon remains unwritten, acquiring Icon.com has certainly placed it in the spotlight. The move signals both confidence and a clear understanding of digital branding power — especially in an era where owning the right domain can define a company’s destiny.
This landmark deal will be added to DNJournal’s Top 100 Domain Sales of 2025 in their upcoming bi-weekly report on April 30, where it will top the chart by more than 5x over the previous highest sale of the year.
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