On August 12, 2026, renowned independent developer Pieter Levels (@levelsio) publicly revealed his domain purchase list, totaling nearly $400,000, sparking heated discussions in the community.
Nomads.com sold for $152,000, RemoteOK.com for $102,000, Pieter.com (named after his personal brand) for $54,000, and even Pieter.org was valued at $26,000. Additionally, PhotoAI.com was valued at $40,000, while InteriorAI.com cost only $3,000.
Some considered RemoteOK.com overpriced, while others were amazed by the high price of .org domains. However, the value of these domains is essentially tied to the profitability of Levels’ projects—his Photo AI and Interior AI products generate over $220,000 per month and over $3 million in annual revenue. In comparison, this domain expenditure represents approximately 13% of his annual revenue.
This may reveal a new logic in the domain name market: top-level domains are the “golden nameplate” for digital businesses, but the ultimate pricing power lies in the value created by the business itself.
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