From January to June 2026, the global domain name trading market was active. According to Domain.News statistics, ai.com topped the list with a record-breaking $70 million, far exceeding Club.com’s $10 million, highlighting the strategic value of AI-related domain names.
Green.com ($7.5 million) and Workspace.com ($1.45 million) ranked third and fourth respectively, while Nas.com ($1.25 million) came in fifth. Of the top five, three were generic English word domain names, and two were directly related to AI (ai.com and bot.ai), reflecting strong market demand for asset-type domain names that are “easy to remember and have a strong industry focus.”
In terms of overall rankings, .com remains dominant, occupying 18 of the 20 spots; the .ai suffix holds 3 spots (ai.com, bot.ai, Genesis.ai, and free.ai), with all transaction prices at a high level, indicating that new top-level domains have gained mainstream recognition in vertical markets.
Regarding transaction channels, platforms such as Sedo, GoDaddy, and Atom.com contributed many large-scale transactions, while private transactions were concentrated in top-tier projects worth tens of millions of US dollars, suggesting that high-end domains tend to be negotiated privately.
Price stratification is clear: tens of millions of US dollars (2 transactions), millions of US dollars (8 transactions), $500,000–$1 million (6 transactions), and $300,000–$500,000 (4 transactions). The mid-to-low price segment saw the most transactions, indicating that SMEs and startups remain important market participants.
Notably, short-syllable generic terms like mom.com ($1.1 million), bar.com, and pub.com ($500,000 each) remained strong, while domains with emotional or cultural connotations, such as delete.com and 420.com, also sold for high prices, reflecting the broader pricing of domains as digital assets based on “brand premium” and “traffic value.”
Overall, the domain market in the first half of 2026 exhibited three main characteristics: AI-driven growth, resilience of generic terms, and breakthroughs by new suffixes. With the deepening of generative AI and global digitalization, high-quality domains, as scarce digital assets, are expected to further highlight their long-term investment value. In the next six months, domains related to automation, data, health, and the green economy may become new growth drivers.
Note: Haste.com was officially announced to have been sold for $2 million in May 2026, ranking fourth in domain transactions in the first half of 2026. The buyer was Haste, a Web3 token launch platform. However, the transaction appears to have changed, as Atom.com was found to have been relisted on July 30th and removed from the rankings!
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