According to data from domain.news, the list of the top 20 domain name sales for September 2026 has been released. Market activity was concentrated at the high end this month; mogul.com topped the list at $1.3 million—widening the price gap with other domains—and stood out as the month’s largest transaction.
Ranking second was relationships.com at $226,000, followed by avive.com in third place at $210,000, growlr.com in fourth at $150,000, and predict.xyz in fifth at $148,795. Overall, single-word .com domains remained the top choice for buyers, occupying more than half the spots on the list; generic terms offer inherent branding potential, driving stronger acquisition interest from end-users.
Domains with new extensions also performed impressively, with suffixes such as .xyz, .io, .ai, .app, and .dev making the list and covering sectors like AI, developer tools, and applications. For instance, jev.ai and variance.io sold for over $40,000 and $50,000 respectively, reflecting the demand for distinctive domains within emerging technology sectors.
Transaction channels were diverse, with major platforms like GoDaddy, Sedo, Atom.com, and DomainMarket.com facilitating high-value sales, while domains like avive.com and supa.app were sold via private transactions. The country-code domain lgt.com.au broke into the top ten, demonstrating that premium regional domains also hold significant investment value.
An analysis of price tiers reveals a clear gap: the top-ranked domain fell into the million-dollar range, while the 2nd through 20th places were concentrated between $40,000 and $226,000. Generic English-word domains commanded the highest premiums, while new-extension domains linked to AI and web development achieved strong valuations by precisely matching the needs of industry end-users.
Overall, the domain market in September showed a divergence between high-performing and quieter segments. “Classic” .com domains continue to command high prices, while new domain extensions in vertical sectors are steadily generating revenue; domain valuation increasingly prioritizes brand alignment and industry relevance.
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