MetaPlanet Acquires Bitcoin.jp Domain, Establishing a Dual-Planet Entrance into the Japanese and US Bitcoin Markets

On September 17th, MetaPlanet (stock code: 3350), a publicly listed Japanese company, announced a major strategic move: through the establishment of two wholly-owned subsidiaries and the acquisition of the core digital asset, the Bitcoin.jp domain, it officially began its in-depth expansion into the Japanese and US Bitcoin markets. This move is viewed by the industry as a key step in strengthening its global cryptocurrency presence.

Focusing on Japan: Building a Localized Ecosystem with Local Domains

For the Japanese market, MetaPlanet has established Bitcoin Japan Co., Ltd., focusing its operations around the Bitcoin.jp domain and building a comprehensive ecosystem encompassing media communications and industry events. Specifically, this subsidiary will operate the official Bitcoin.jp website, launch the localized media brand “Bitcoin Magazine Japan,” and plan to organize industry exchange events such as the “Bitcoin Japan Conference,” creating a dual-channel approach of “online content + offline interaction.” It’s worth noting that the “.jp” domain name used by Bitcoin.jp is an officially recognized country code top-level domain (ccTLD) in Japan, naturally suited to the local market. For MetaPlanet, this domain is not only a gateway asset for attracting traffic from Japanese users, but also quickly lowers the trust threshold for local users. Compared to generic top-level domains, websites with the “.jp” suffix are perceived as more local and authoritative by Japanese consumers, helping the company quickly establish brand recognition and seize a first-mover advantage in the Japanese Bitcoin market.

Focusing on the United States: Expanding into the North American Market with Income-Based Businesses

In the North American market, MetaPlanet simultaneously established a wholly-owned subsidiary, “Metaplanet Income Corp.”, focusing on Bitcoin-related “income-generating businesses,” including Bitcoin investment management and cryptocurrency derivatives trading. This initiative complements MetaPlanet’s efforts to build an ecosystem in the Japanese market. While the Japanese presence is focused on long-term brand development, the US business is more focused on short-term revenue generation. By tapping into North America’s mature cryptocurrency trading scene, MetaPlanet aims to quickly achieve profitability and provide funding for global expansion. In its official statement, MetaPlanet emphasized that the combination of its “dual subsidiaries + core domain name” represents a key step in the “deep integration of its existing business and future plans.” On the one hand, the independent operation of the subsidiaries will enhance business transparency and comply with regulatory requirements for cryptocurrency companies in Japan and the United States. On the other hand, leveraging the value of the Bitcoin.jp domain name and the business capabilities of the US subsidiary, MetaPlanet will establish a dual market engine encompassing East Asia and North America, laying the foundation for subsequent entry into other Bitcoin markets.

Industry Interpretation: Domain Name Acquisition is a Key Move to Secure a Position in the Ecosystem

Cryptocurrency industry analysts generally believe that MetaPlanet’s strategic move, the acquisition of the Bitcoin.jp domain name, holds strategic significance far beyond simply being a website address. Currently, Japan, one of Asia’s most mature cryptocurrency markets, boasts a large number of individual and institutional users with Bitcoin trading needs. However, there remains a shortage of high-quality local Bitcoin media and event platforms. The Bitcoin.jp domain itself already possesses a certain degree of industry recognition. MetaPlanet’s acquisition of this “digital asset” effectively bypasses the lengthy process of domain name cultivation and directly controls the “traffic entrance” and “brand carrier” of the Japanese Bitcoin market.

Longer term, with the gradual launch of the Bitcoin.jp website, magazine, and conferences, MetaPlanet hopes to build a closed ecosystem in Japan centered around “education + community + collaboration”: promoting Bitcoin knowledge through media content and lowering the barrier to entry; cultivating core users through community activities; and connecting with industry partners such as local exchanges and wallet providers through commercial partnerships. Ultimately, MetaPlanet will evolve from a “participant” to an “ecosystem organizer,” ultimately radiating across the entire East Asian Bitcoin market. The revenue-generating business of its US subsidiary will provide stable cash flow for the long-term operation of this ecosystem, forming a “two-wheel drive” global business structure.