
AI is rapidly reshaping how people search for information—and that evolution may quietly undermine one of the internet’s long-standing cornerstones: the demand for domain names.
In a detailed analysis published by Andrew Allemann on May 22, 2025, the veteran domain industry commentator reflects on how tools like ChatGPT and Google’s new AI search mode are fundamentally altering user behavior. The shift? Fewer people are visiting websites. And with fewer website visits, comes a looming question: will fewer domains be registered?
Search Starts with AI, Not URLs
Allemann shares a personal shift: he no longer begins his searches on Google. Instead, he goes straight to ChatGPT. Whether he’s shopping for monitors or figuring out the best webcam setup for his office, AI gives him a faster, personalized answer—without needing to click through multiple websites.
Even when Google is used, its AI summaries often satisfy the user’s intent immediately. This means fewer clicks to websites, fewer impressions for publishers, and potentially less incentive to build and maintain niche content sites—many of which depend heavily on search-driven traffic and monetization via affiliate links or ads.
Trusted Brands Still Win
While AI may reduce casual browsing, strong, trusted brands with loyal audiences still retain their value. Allemann notes that websites like Wirecutter or Domain Name Wire continue to attract direct visits, thanks to their editorial authority. In a world increasingly dominated by generative summaries, brand recognition and direct traffic become critical.
AI Is Replacing More Than Search
Allemann also notes that AI is cannibalizing other internet functions once served by utility sites—like image compression tools, basic graphic design, and even content creation. Tasks that once required web-based tools or tutorials can now be completed by simply asking an AI assistant.
Fewer Sites, Fewer Domains?
The big implication: if fewer people build websites, the need for domain names could slow. This doesn’t signal the demise of domains, but rather a shift in their role. Only domains tied to real brand value, product platforms, or media destinations may thrive in the coming years.
Startups, in particular, may struggle. With AI answering user questions directly, discoverability becomes harder, and that could stifle new web-based ventures—thus lowering domain registrations on the margins.
The Bottom Line
AI is changing not just how we search, but why we visit websites at all. Domain name demand won’t vanish, but it may plateau or decline for certain types of content sites and online utilities. For domain investors, registrars, and content creators, this is a shift worth watching closely.
News Source:domainnamewire,This article does not represent our position.