Hightouch, a San Francisco-based AI marketing company, recently announced the completion of a $150 million Series D funding round. The round was co-led by Goldman Sachs’ Alternative Growth Equity division and Bain Capital Ventures, valuing the company at $2.75 billion post-money and further solidifying its leading position in the AI marketing field.
As a company focused on artificial intelligence and marketing advertising, Hightouch has built an intelligent marketing platform. Its core advantage lies in training an AI agent based on existing client materials to generate marketing content that aligns with the brand’s tone, while integrating real data to address the pain point of crude AI content creation in general. Its platform has already served well-known companies such as Domino’s and Petsmart, helping brands improve marketing efficiency and effectiveness.
The funds raised will primarily be used for platform technology research and development, further expanding its AI-driven marketing orchestration, decision-making, and cross-channel execution capabilities. In recent years, AI technology has reshaped the marketing industry landscape. Highthouch has achieved rapid growth thanks to its unique technology model, with an average annual growth rate of over 100% in the past two years. This Series D funding will provide strong support for its continued innovation and drive AI marketing towards a more efficient and personalized direction.
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