On May 13, 2026, @haste_com officially announced on the X platform that it had acquired the premium single-word domain name Haste.com for $2 million. The transaction was completed through Atom.com, using a 24-month LTO (Lease-to-Own) installment payment model.

Previously, on April 28, James revealed on X that the domain name was sold for a seven-figure sum; the amount has now been officially confirmed.

The acquiring party, the Haste.com project team, is not a traditional domain name investor, but an emerging blockchain project—positioned as a next-generation MEV-free token issuance platform and proprietary blockchain. They stated that existing issuance platforms have “hidden fees” as high as 30% of each transaction, and Haste will completely solve this pain point.

The core features officially announced include:
Private blockchain: Block time is only 100 milliseconds, enabling fast and inexpensive transactions;
Complete elimination of common issues: No MEV, no bundles, no side wallets, no insider trading, no priority fees, and no high-frequency trading terminals;
Mandatory X login: Each account must be linked to Twitter to lower the barrier to entry, aiming to “bring the next billion users onto the blockchain.”
Currently, Haste.com has launched a token trading page, with the first batch of tokens starting at a market capitalization of $10,000. The platform is open for browsing and trading.
It’s important to note that this acquisition is unrelated to ExitLag’s acquisition of Haste (haste.net) in 2021 and Rocket Lab’s HASTE rocket project. The Haste.com team has completed a brand upgrade and project relaunch with a precise, positive, and high-quality .com domain name representing “speed,” officially entering the fair and low-cost crypto launchpad market.
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