Recently, Lovable, an AI-driven software development platform, completed a significant brand upgrade—changing its official website domain from Lovable.dev to Lovable.com.
This seemingly simple domain change actually involved an interesting “domain name battle.” The original owner of Lovable.com was the Italian lingerie company Lovable, which had operated under that brand since 1962 and held a significant position in the Italian lingerie market. With the rise of the AI-driven Lovable, the lingerie company migrated its website to Lovable.it, concluding this brand transition.
This domain upgrade follows Lovable’s completion of a $400 million Series C funding round. Led by Menlo Ventures, with participation from Tencent and other institutions, the company’s valuation reached $13.3 billion. Since its launch in November 2024, the platform has created over 60 million projects and generated over $500 million in annualized revenue.
Acquiring the .com domain not only solves the problem of traffic loss caused by users habitually typing .com, but also marks the AI unicorn’s brand evolution from a “development tool” to an “enterprise-level platform.” For a company valued at $13.3 billion, this deal is undoubtedly a wise investment in the brand’s long-term value.
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