Alibaba Group has officially launched Tongyi.com as the new brand domain for its large language model “Tongyi Qianwen” (Qwen), alongside the release of the upgraded Qwen 3 model. This move marks a significant milestone in the company’s AI development and reflects its emphasis on brand asset protection and global market strategy.
Earlier this year, Alibaba also acquired a series of key domain names closely tied to the Tongyi/Qwen brand, including Qwen.ai, QwenChat.com, and Tongyi.ai. The adoption of Tongyi.com, a concise and memorable domain, underscores the company’s ambitions to enhance international brand recognition. Industry experts note that securing high-value domain names plays a critical role in establishing brand authority and accelerating commercialization efforts.
The newly released Qwen 3 model delivers comprehensive upgrades in core capabilities such as semantic understanding, logical reasoning, and multi-modal generation. Supporting input types including text, images, and code, Qwen 3 is designed for deployment across various sectors, including government, finance, education, and e-commerce. It offers both API access and private deployment options to cater to the needs of organizations of different sizes.
Beyond technical improvements, Qwen 3 demonstrates strong potential in building an open ecosystem. Portions of the model’s code have been made publicly available to encourage collaboration with global developers and research institutions, further reinforcing Alibaba’s position in the AI value chain.
The global AI large model market is becoming increasingly competitive. Major players like OpenAI, Google, Meta, Microsoft, and Anthropic continue to release more advanced models. In China, local tech giants such as Baidu (Ernie Bot), Tencent (Hunyuan), ByteDance (Doubao), and iFlytek (Spark) are also racing to establish dominance. In this environment, branding and user trust have emerged as key factors alongside technological prowess.
By strategically securing and activating core brand domains, Alibaba is reinforcing the global identity of its Tongyi series. With the continued evolution of products like Qwen 3, the company is well-positioned to strengthen its competitive edge in both domestic and international AI markets.
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