Recently, Alibaba officially acquired the domains qianwen.ai and qianwenai.com, solidifying the brand entry point for its AI product “Qianwen”. This is another key move in Alibaba’s AI domain strategy, continuing its long-standing strategy of “top-level projects paired with top-level domains”. Besides Qianwen-related domains, Alibaba has quietly acquired several other AI-related domains in recent years, covering AI products across multiple scenarios.
As the core of Alibaba’s AI strategy, “Qianwen” (formerly Tongyi Qianwen) has undergone continuous iterations since its launch in 2023. The Qianwen App was launched in November 2025, using the qianwen.com main domain. This acquisition of qianwen.ai and qianwenai.com further enhances the comprehensive protection of its domains across Chinese, English, .com, and .ai domains, preventing brand squatting and strengthening its professional identity in the AI field.
Alibaba’s AI domain strategy considers both C-end and B-end markets, as well as general and vertical scenarios. In recent years, Alibaba has quietly acquired zaodian.com, a domain name corresponding to its AI content creation platform. This platform focuses on AI-generated images and videos, aiming to visualize creativity. It is now officially online, representing a significant step in the Quark ecosystem’s AIGC strategy. Previously, Alibaba also acquired zhixiaobao.com, corresponding to Ant Group’s AI-powered life management platform based on the Bailing big data model. This platform offers intelligent services across multiple fields, including life, government affairs, and health, deeply integrating with the Alipay ecosystem.
The latest major transaction comes from Alibaba’s DingTalk. In early 2026, DingTalk was reported to have acquired Wukong.ai for its new enterprise-level AI-native work platform, “Wukong.” Launched by Alibaba’s newly established ATH (AI Technology, Business, and Services) business group, this platform natively integrates with DingTalk, helping enterprises efficiently handle complex tasks. With the core domain Wukong.com already taken, Wukong.ai, with its perfect match to the product name and the inherent AI domain identifier of the .ai suffix, has become a key entry point for Alibaba to seize the enterprise-level AI market. This acquisition also demonstrates Alibaba’s determination to expand its presence in the B2B AI field.
Alibaba’s Core AI-Related Domain Acquisitions in Recent Years:
- qwen.ai (February 2025): Acquired for $500,000, used for the English brand “Qwen” in the Qianwen chat application, managed by Alibaba Singapore.
- tongyi.ai (2024): Acquired for approximately $15,000, formerly the domain for the Tongyi large model website, later upgraded to tongyi.com.
- qwenchat.com (February 2025): Acquired for $30,000, used for the Qianwen chat application “Qwen Chat”.
- zaodian.com: Quietly acquired, corresponding to the AI content creation platform “Zaodian”.
- zhixiaobao.com: Corresponds to the AI life assistant “Zhixiaobao”.
- Wukong.ai (early 2026, acquired by DingTalk): Used for the enterprise-level AI-native work platform “Wukong”.
Alibaba’s intensive acquisition of AI-related domains is essentially a dual consideration of brand protection and globalization/all-scenario layout. From consumer-facing lifestyle services and content creation to business-facing enterprise office solutions, Alibaba has built a robust AI brand moat by acquiring core domain names. This not only avoids brand infringement but also strengthens user awareness, demonstrating its determination to invest in and comprehensively develop the AI field in the long term.
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