According to domainnamewire.com, Verisign has reversed its previous plan and decided to retain third-level .name domains, abandoning the move to shut down existing registrations.
Previously, citing low usage, Verisign had requested—and received—ICANN’s approval to terminate third-level .name domain registration services. The announcement triggered strong opposition from a large number of domain holders, many of whom submitted appeals to ICANN detailing the practical difficulties such a shutdown would cause. Some users, for instance, rely on .name email addresses linked to hundreds of online accounts; losing these would entail an extremely high cost to update. Others even hired lawyers and traveled to an ICANN meeting in Bali to voice their concerns in person.
Persistent protests led to a breakthrough. Verisign ultimately announced the withdrawal of its termination plan, allowing existing third-level .name domains to remain active, provided that registrars continue to support them.
From a business perspective, this is a pragmatic choice. The proposed shutdown generated significant negative publicity, damaging the company’s brand reputation; furthermore, compared to the revenue Verisign generates from .com and .net domains, the cost of maintaining third-level .name domains is virtually negligible. This adjustment also underscores the principle that domain governance should not be based solely on raw data—it must also account for the long-standing usage habits of everyday users.
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