Tldinvestors：Recently, Wink.ai was successfully sold for $70,000 (approximately ¥505,000 CNY) on Namecheap. The domain had previously sold for only $582 in 2019 on Whois.ai, marking an astonishing 100x price increase. The buyer, Xiamen Meitu Technology Co., Ltd. (Meitu, Inc.), is a leading Chinese tech company expanding into AI-powered short video editing.
The Meaning Behind Wink.ai
The word “Wink” commonly refers to a playful or suggestive blink. In different contexts, it conveys:
• Social Expression: The 😉 (wink emoji) often implies humor, flirtation, or hidden meaning.
• Tech & Branding: In AI and tech-related fields, “Wink” can symbolize intelligent, effortless, and fun interactions, making it an ideal name for an AI video editing tool.
• Short Video & Social Media: The term is short, catchy, and memorable, making it well-suited for video, social, and content creation brands.
By acquiring Wink.ai, Meitu likely aims to establish a smart, accessible, and engaging AI-driven brand, allowing users to easily create compelling short videos.
Meitu’s AI Video Push: Wink.ai as a Strategic Asset
Founded in 2008, Meitu is a well-known Chinese imaging technology company headquartered in Xiamen. The company is best known for apps like Meitu XiuXiu and BeautyCam, which have dominated China’s beauty and photo-editing space. In recent years, Meitu has aggressively expanded into AI imaging, video editing, and AIGC (AI-generated content).
Meitu has already launched an AI video editing app called Wink, currently available on Apple Store with just four reviews and an overall three-star rating. The acquisition of Wink.ai is likely a move to reinforce this product line and market it globally.
Meitu’s AI Strategy: From Photos to Videos
Meitu has long been a leader in photo beautification and editing, but its focus is now shifting towards AI-powered short videos and AIGC. Key AI initiatives include:
• Wink: An AI-driven video editing app with automated smart editing features.
• Meitu AI Lab: A research hub dedicated to AI image processing and restoration.
• Meitu Design Studio: AI-generated visual assets for creative professionals.
• Meitu XiuXiu & BeautyCam: Enhanced AI-powered filters, cutouts, and virtual try-on features.
With AIGC booming, AI-driven video editing is becoming a major industry trend. Meitu’s acquisition of Wink.ai is expected to boost its global presence and strengthen its position against TikTok, CapCut, and other competitors. The official Wink website is now live at https://wink.meitu.com/.
Going forward, whether Meitu will leverage Wink.ai to develop a groundbreaking AI video creation platform remains to be seen.
News Source:tldinvestors，This article does not represent our position.
