Watch.now sold for $79,988, setting a new record for the highest price of the .now suffix

According to TopDomains, the domain name Watch.now was sold for a high price of $79,988, setting a new record for the highest price of the .now suffix. “Watch” is a common, high-frequency and easy-to-remember word in English, and has high adaptability in commercial and brand applications. It can be applied to multiple industries such as video content platforms, live broadcast services, film and television media, wearable devices, and monitoring systems, and has strong versatility and market imagination space. Combined with the .now suffix, “Watch.now” is concise and intuitive, which fits real-time scenarios such as “watch now” and “live broadcast”. The brand meaning is clear, and it has both practical value and marketing potential.

It is reported that the new top-level domain name (TLD) .Now launched by the Amazon registry is in full swing and has become the focus of the domain name market again and again. First, Love.now was successfully sold for $79,500, and then Watch.now was bought by the buyer for $79,988. This series of high-priced transactions has attracted people’s attention to this new top-level domain name that was born only 9 months ago. ​

In 2025, the transaction volume of .Now domain names in the aftermarket exceeded $300,000, and the registered sales easily exceeded $1 million. Such results are undoubtedly quite impressive for a newly started top-level domain name. This not only demonstrates the market’s recognition of it, but also indicates its huge development potential. ​

In TD, it can be seen that the .Now domain name has a brand potential comparable to .Com. As an open generic top-level domain name, it is not restricted by industry categories and can provide strong support for brands of any category. Whether in the fields of technology, e-commerce, entertainment or education, brands can use the .Now domain name to create a unique and easy-to-remember online identity to help brands better gain a foothold and develop in the digital age. ​

At the same time, the .Now domain name also brings a next-generation atmosphere. It represents the present and instant, which fits the fast-paced lifestyle of modern people and their demand for instant information and services. This feature makes it more competitive in the mobile Internet era and can better meet the pursuit of users and brands for efficient and convenient connections. ​

It can be said that the rise of the .Now domain name is not accidental. With its own advantages and unique charm, it is gradually occupying an important position in the domain name market. Its future development is worth waiting for.