On December 2nd, fintech company Unlimit officially launched its decentralized clearing platform, Stable.com. This platform focuses on the stablecoin sector, aiming to provide users with a smoother, lower-cost stablecoin experience by combining non-custodial exchange and global fiat currency channels.
A major highlight of this press conference was its domain name – Stable.com. According to NameBio, the domain was sold for $1,008,925 in February 2022, making it a typical million-dollar .com domain.
“Stable” signifies stability and is the core and essential concept of stablecoins.
Unlimit’s choice of this domain name represents a very direct brand decision:
Clear and easy to understand: Any user seeing “Stable.com” can immediately associate it with “stablecoins.”
Unified brand: The company brand, website address, and core business are highly consistent, making it easy for users to remember and share.
Scarce Resource: .com domains that precisely match a popular industry term are extremely rare in the global market and are valuable digital assets in themselves.
While the specific price of Unlimit’s acquisition was not disclosed, considering historical transactions and current industry trends, its value is undoubtedly substantial, and reaching millions of dollars would not be surprising.
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