On December 4, 2025, Umami.com was sold for a high price of $100,000 at a GoDaddy auction. Registered in 1998, the domain name became a highly sought-after asset in the food and beverage industry due to its strong association with the “fifth basic taste.”
The core value of Umami stems from its specific taste connotation—as the globally recognized fifth basic taste, it specifically refers to the rich, savory flavor in food, often described as “meaty” or “full-bodied,” widely found in natural ingredients such as aged cheese, cured meats, mushrooms, and tomatoes. This term originates from Japanese and means “pleasantly delicious taste.” Due to its scientific connection with glutamate, it has become a taste term with clear academic basis, distinct from the English “savory,” which lacks a scientific definition, and enjoys unified recognition in the global culinary field.
The commercial potential of the domain name is particularly prominent in the food and beverage industry. Currently, numerous restaurants are named “Umami,” including well-known chain brands, demonstrating the high adaptability of the term in the catering context. From high-end Japanese restaurants and creative fusion restaurants to umami-themed food and beverage brands, Umami.com can serve as a core domain for building brand image, and may even attract celebrity chefs to create personal IPs or exclusive food and beverage projects. Its simple and memorable spelling, and its meaning without language barriers, can significantly reduce brand communication costs and help businesses quickly establish market recognition.
This $100,000 sale once again demonstrates the domain value logic of “strong industry relevance + meaning scarcity.” For the food and beverage industry, Umami.com is not just a domain name, but a brand symbol linking to the core selling point of “umami.” Its long registration history adds to the asset’s credibility, and it has the potential to become the next well-known digital portal for the food and beverage industry.
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