The domain name trading market has seen another development. On January 13, 2026, James Booth confirmed on the X forum that his Tii.com domain name had been successfully sold on the Atom exchange for $170,000 (approximately RMB 1.23 million). This transaction once again confirms the scarce value of high-quality short domain names in the digital asset field.
Data shows that Tii.com was registered in 1999, making it an established .com domain with over two decades of history. As a core digital resource accumulated in the early days of the internet, such short and memorable domain names, with their high recognizability and dissemination advantages, have always been important targets for corporate branding. It is worth noting that when searching for the keyword “Tii” on Google, the first result is Tii Technologies, whose official website is TiiTech.com, showing a clear brand association with the sold domain name Tii.com.
The domain name trading market has remained highly active recently, with high-quality .com domain names consistently maintaining a stable value trend. Industry insiders analyze that the transaction price of Tii.com is closely related to its short prefix, long registration history and potential brand matching value. It is possible that the acquiring party is an affiliated company, aiming to strengthen brand consistency and market recognition through domain name upgrade.
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