On November 8, 2025, the four-digit numeric domain name 9699.com was sold on the GoDaddy trading platform for $46,001 (approximately RMB 330,000). In the current market environment, this price is at the mid-to-high end, demonstrating the continued appeal of premium .com numeric domain names to global investors.
According to Whois records, the domain name was registered in 2003 and is over twenty years old. As a typical example of a “four-digit double-repeated” domain, its structure is simple, easy to remember, and fluent in reading and writing, combining scarcity and practicality. On a cultural level, the number “9” symbolizes “longevity and eternity,” and “6” represents “success and smoothness,” giving the domain name good commercial potential and brand compatibility. Four-digit .com domains have always been a popular category in the domain investment market, especially those with repeating numbers. Due to their low memorability and high collectible value, they are often used by end-user companies as brand websites or by individual buyers as investment assets. Although 9699.com has not yet been put into actual use, the transaction price fully reflects investors’ long-term optimism about this scarce digital resource.
In recent years, with the popularization of digital asset investment concepts, coupled with Chinese buyers’ preference for auspicious number domains, the secondary market for four-digit domains has remained active. This transaction not only demonstrates the stability of the number domain market but also highlights the core value of short and meaningful .com domains. If this domain is successfully branded and implemented in the future, its value is expected to rise further.
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