On January 12, 2026, the domain name sanfranciscoparksalliance.org was sold for $21,751 through the GoDaddy platform. The value of this domain name stems not only from the transaction price but also from its precise representation of an organization’s mission and geographic attributes. From the domain’s structure and meaning, its hierarchy is clear and its target is explicit, serving as a direct reflection of brand identity in the digital age.
The core of the domain name, “sanfranciscoparksalliance,” consists of three key pieces of information, precisely pinpointing the service region and core functions. “San Francisco” directly defines the geographic service area of the associated organization, echoing San Francisco’s urban DNA of prioritizing urban parks and ecological protection. “Parks” explicitly points to services related to urban green spaces and recreational areas, aligning with San Francisco’s ecological foundation of over 220 parks and playgrounds. “Alliance” suggests the collaborative nature of the original organization—likely a non-profit organization uniting multiple parties to promote park protection and operation.
The “.org” suffix is a crucial complement to the domain’s meaning. As a general top-level domain, its original meaning corresponds to “organization,” designed specifically for non-profit organizations. This echoes the public welfare collaboration inherent in “alliance,” further reinforcing the domain’s institutional positioning. Compared to the commercial “.com” suffix, the “.org” suffix naturally imbues the domain with public welfare credibility, allowing the target audience to quickly identify its service nature.
Overall, the sanfranciscoparksalliance.org domain name fully conveys the core identity of the San Francisco Parks Alliance through the combination of “region + core business + institutional attributes”. It is not only a digital portal for the organization’s online services, but also a direct reflection of its mission to promote urban park protection and serve community residents. This is also one of the core logics that makes it valuable for trading.
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