Recently, the domain name online.jobs was sold for $65,000 through a domain brokerage firm. The seller was USA.jobs, operated by a division of the registry. This vertical domain name, focusing on the remote work sector, has become a high-potential asset due to its precise semantic targeting and scarce suffix attribute.
From the domain composition, “online” directly translates to “online” or “online,” precisely targeting the remote work scenario, while the suffix “.jobs” is a top-level domain exclusive to the job search and recruitment field, inherently carrying industry authority. The combination of the two creates a highly focused semantic message, directly conveying the core positioning of “online job search and remote recruitment,” allowing companies and job seekers to quickly identify the domain without additional explanation, reducing brand communication costs.
Online jobs encompass remote positions across all fields, including internet, design, copywriting, and technology, with demand continuously rising. The application scenarios for online.jobs are extremely precise: it can serve as a comprehensive remote recruitment platform, a vertical industry online job matching site, or a dedicated portal for companies to recruit remote talent. It can accurately reach job seekers with remote work needs and companies implementing flexible staffing, resulting in efficient traffic conversion.
According to data from DotDB.com, keywords related to “onlinejobs” have covered 106 domain suffixes, demonstrating the market’s recognition of this sector. The core suffix, Onlinejobs.com, was registered as early as 1998 and currently points to a sales landing page, further highlighting the scarcity of online.jobs. As the core semantic domain under the “.jobs” suffix, it possesses the precise traffic-driving advantage of “keyword + industry suffix” and, leveraging the widespread trend of remote work, has become a core brand carrier connecting supply and demand.
The high transaction price of $65,000 confirms the market’s recognition of the value of vertical industry domains. online.jobs, with its industry-specific attributes, clear semantic expression, and broad application scenarios, has become a core asset in the remote recruitment field, providing companies entering the online job market with an efficient brand entry point and traffic support.
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