In late November, domain investment legend Rick Schwartz officially announced the sale of the domain name AiReviews.com for $1.34 million in cash plus a 9% equity stake. With more behind-the-scenes information being revealed, the buyer and the domain’s intended use have come to light.
According to the South Florida Business Journal, the buyer is AIreviews Inc.—a Delaware-registered company headquartered in Fort Lauderdale, Florida, co-founded by David Azoulay and Steve Churchill. The company stated that the acquisition of AiReviews.com is intended as a flagship asset, aiming to create the world’s first “dedicated AI review search engine,” with the platform planned for official launch in early 2026.
It is understood that AIreviews’ core service aggregates online reviews from multiple channels, processes them using artificial intelligence technology, and presents them to users in the form of a “pros and cons list” in voice format, helping users quickly evaluate products or services without reading lengthy text. For the company, AiReviews.com is more than just a domain name; it’s the core portal for its AI-driven comment aggregation service.
Notably, Rick Schwartz purchased the domain in 2021 for approximately $480, achieving an exceptionally high return on investment. He also confirmed that it was a structured, long-term transaction.
This high-priced sale sends a strong signal to the market: in the trend of deep integration between artificial intelligence and the internet, high-quality domain names with clear keywords and intuitive adaptation to AI scenarios have the potential value of millions of dollars, becoming important strategic assets for companies to develop their core businesses.
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