On January 12, 2026, the domain name since.com was successfully sold for $110,000 on the LegalBrandMarketing.com platform. Behind this price lies its concise and memorable characteristics and profound meaning. As a globally recognized .com top-level domain, since.com naturally possesses commercial suitability, while the core connotation of the word “since” endows it with unique brand value.
Domain Meaning: One Word, Countless Narratives
The word “Since,” as one of the most basic and commonly used words in English, possesses rich meaning and wide application, constituting its unique value as a domain name. It is a super word that transcends time, cause and effect, and origin.
Exclusive Symbol of the “Origin of Time”:
The core meaning of “Since” is “since…”. This makes it a perfect symbol for recording history, origin, inheritance, and continuity. It is extremely suitable for companies that need to emphasize brand history, service duration, technological accumulation, or continuous commitment. For example, a company founded in 1984 could easily use “Since 1984” as its brand statement, and “since.com” is the ultimate online embodiment of this statement.
A Bond of Trust Connecting Cause and Effect:
In business contexts, “Since” is often used to explain reasons or build trust, such as “We chose option A because it is more efficient.” Therefore, this domain name subtly conveys professionalism, causal relationships, and logical persuasiveness. It is suitable for consulting, research, data analysis, law, or any industry that requires rigorous argumentation, implying “based on long-standing facts and insights.”
Unlimited Open Business Possibilities:
Precisely because of the versatility and neutrality of “since,” it avoids limiting itself to a narrow vertical field. It can be a time management tool, a historical archive, a brand story platform, a continuous monitoring service, or a project tracing the origins of anything. This versatility provides buyers with tremendous strategic flexibility and brand-building space.
The sale of since.com is a reaffirmation of the domain investment principle that “simplicity is power.” In an era of information overload, a domain name that can be instantly understood, remembered, and rich in positive associations by global users is far more valuable than a complex brand name. It’s not just a website address; it’s a rare digital landmark that can carry a grand narrative and establish a brand’s tone. This suggests that core words that define the foundation of our cognition will continue to hold a high value in the digital world in their .com form.
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