Recently, the domain name SERP.com was sold for $210,000 (approximately RMB 1.5 million). According to the original owner, the domain was sold through the Afternic platform in July of this year. The buyer is SerpAPI, a company specializing in search engine results page crawling services.
Previously, the seller’s asking price for the domain was $500,000. After several rounds of negotiations, the two parties finally reached an agreement at $210,000. Currently, SerpAPI has set SERP.com as a redirect to its main domain SerpAPI.com, further enhancing brand recognition and accessibility. SERP is a common abbreviation for “Search Engine Results Page,” and it enjoys high recognition in the digital marketing and SEO fields.
According to DNJournal’s annual domain sales report and NameBio’s 2025 publicly available data, this transaction is expected to rank among the top 50 disclosed domain sales this year. Through this acquisition, SerpAPI follows in the footsteps of many well-known companies, completing a strategic upgrade of its brand domain name.
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