Recently, SEO.co.uk and SEO.uk both sold for $75,000 each. The simultaneous high-priced sales not only confirm the investment value of core domain names in vertical industries, but also indirectly address the one-sided argument that “AI is killing SEO.”
From a domain name perspective, both domains represent a golden combination of “industry keywords + regional suffixes.” “SEO,” as a core keyword in search engine optimization, directly addresses the needs of the trillion-dollar global digital marketing market, perfectly aligning with the “2-5x premium” in domain name valuation for hot industry keywords. Furthermore, .uk and .co.uk, as mainstream country suffixes in the UK market, carry a high level of trust and brand recognition in local businesses. These dual advantages make domain names a scarce digital gateway.
For buyers, the value of these domain names far exceeds the internet addresses themselves. On the one hand, domain names containing precise keywords can directly improve search engine relevance, helping websites quickly gain a ranking advantage and reducing initial SEO investment. Data shows that domain names in similar industries achieve over 40% higher organic traffic acquisition efficiency than regular domain names after website creation. On the other hand, even though AI has reshaped some search rules, such as the aggregated content presented in Google’s AI overview, a solid SEO foundation remains crucial for being “selected” by AI. Research shows that websites ranked in the top 10 on Google dominate citation rates in AI search results, and cited pages can increase click-through rates by 15%.
Currently, domain names of similar value, such as USDGold.com, often sell for around $75,000, demonstrating the rationality of this price range. The so-called “AI killing SEO” is actually the elimination of inefficient optimization methods. SEO has evolved into a comprehensive competition based on semantic matching and authority building. The high price paid for this dual-SEO domain name demonstrates that high-quality industry domain names remain a crucial pillar of corporate digital strategies in the AI era, and the value of core industry assets remains undiminished.
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