On February 1, 2026, domain name trading giant Sedo released its list of top search keywords for January 2026, showcasing the diversified trends in the global domain name search market. “Casino,” “dog,” and “chat” ranked among the top keywords, becoming the most searched keywords this month.
In terms of keyword coverage, Sedo’s top searches in January exhibited a “diverse” characteristic, broadly covering multiple mainstream industries. Keywords related to gambling, animals, beauty, and finance all appeared on the list, reflecting the diversification of market demand. Domain name investment and application needs in different fields are simultaneously heating up, echoing the recent market activity in various sectors of the discretionary consumer goods industry.
The most significant change in the list is the continued absence of AI-related keywords, marking the second consecutive month that they have not appeared in Sedo’s top search rankings. Looking back, AI once dominated the keyword rankings for a long time. The current decline may indicate a return to rationality in the market’s enthusiasm for AI-related domains, and also suggests that investors are turning their attention to industry sectors with more niche value.
Furthermore, previously popular generic terms such as “my” and “group” did not appear on the list this month, further highlighting the rapid iteration of popular keywords. Overall, the January Sedo keyword trends reflect a shift in the global domain name market from a concentrated pursuit of trending topics to a diversified exploration of value in niche industries.
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