Recently, the well-known domain name trading platform Sedo released its November domain name search volume ranking. Artificial Intelligence (AI) unsurprisingly retained its top spot, continuing its strong performance over the past few months. Notably, the term “Deep” unexpectedly surged to second place, while “Bet,” which ranked first in October, surprisingly fell out of the top ten. Casino remained firmly in third place, indicating a clear shift in domain name market demand.
AI’s continued dominance stems from the explosive growth of the global artificial intelligence industry. From technology research and development to commercialization, the demand for high-quality domain names from AI-related companies has never diminished. Short, strongly related AI-themed domain names (such as .ai suffixes and AI combination domains) remain the focus of market competition, and the consistently high search volume confirms the long-term popularity of this sector.
The resurgence of “Deep” is arguably the biggest highlight of the month. As a general term encompassing both technical and scenario-specific attributes, “Deep” is often associated with fields such as AI, technology, and education (e.g., “deep learning,” “deep services”). Its surge in search volume may reflect growing demand in niche sectors—companies are increasingly using “Deep” domains to convey a professional and deeply rooted brand image. These keywords, with positive connotations and adaptability to diverse scenarios, are becoming new potential investment opportunities in domain names.
Conversely, the drop in the ranking of “betting” may be related to tighter regulations on gambling domains and a temporary decline in market activity. “Casino,” however, remains firmly in third place, indicating that the demand for core keywords in vertical sectors remains resilient. However, the fluctuations in niche terms also remind investors to pay attention to policy and market cycle changes.
This ranking clearly demonstrates the core logic of the domain name market: “technology-driven + scenario-segmented.” Cutting-edge sectors like AI continue to lead, highlighting the potential of keywords with both general and vertical attributes, while policy-sensitive terms face greater uncertainty. This provides important reference for domain name investment and corporate domain name strategy planning.
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