On January 8, 2026, Sedo, a well-known domain name trading platform, released its December 2025 hot keyword data, revealing a significant reversal in search trends. Previously highly sought-after keywords such as Artificial Intelligence (AI) and Betting (Bet) both fell out of the top ten, while Code surged to the top spot. This dramatic monthly change is remarkable.
Looking back at previous trends, AI was a global internet search hotspot, with related domains and websites consistently attracting attention; Betting (Bet) keywords also consistently ranked high on search lists due to the industry’s characteristics. However, in December 2025, these two hot keywords completely disappeared from the top ten, with only Casino remaining in fourth place, retaining a faint presence in the betting-related field.
The rise of Code to the top is the core highlight of this trend change. This shift may be related to the concentrated demand in the technology sector at the end of the year. For example, the surge in demand for enterprise system upgrades, developer skills enhancement, and the concentrated advancement of open-source projects could all drive a surge in searches for code-related content.
Sedo’s keyword trends have historically been considered an important indicator of changing demands in the internet sector. The current decline in AI and gambling trends, coupled with the rise of code-related searches, not only reflects short-term fluctuations in user search preferences but may also indicate a temporary return of focus in the internet sector towards practical technical applications. Whether this trend will continue warrants close monitoring by the industry.
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