Schiwartz recently announced on social media the completion of a domain name transaction worth $1.34 million plus equity, further demonstrating the immense investment potential of premium domain names.
The domain was purchased by Schwartz in 2021 for $480 and sold four years later through a limited-time offer (LTO). While the specific domain name was not disclosed, the leap from $480 to a seven-figure sum plus equity is a landmark event in the domain investment world, prompting even seasoned investors to remark, “This is the true allure of domain names.”
Schiwartz emphasized in his post that “domain names are by far the largest asset class,” and this transaction perfectly embodies his view. More importantly, the LTO model demonstrates remarkable flexibility—allowing buyers to acquire premium domain names at a lower short-term cost while providing sellers with cash flow, payment guarantees, and equity returns, achieving a win-win situation and providing a valuable transaction paradigm for the industry. This undisclosed domain name transaction not only boosted industry confidence but also fueled market expectations for more “domain name legends.”
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