On February 10, 2026, MrBeast, a top global influencer, officially announced through the X platform that his company, Beast Industries, would acquire Step, a financial services app for teenagers, marking the formal expansion of his business empire into the financial services sector.
In his statement, MrBeast stated that the acquisition was inspired by his own experience: “When I was a child, no one taught me how to invest, build credit, or manage money. That’s why we’re partnering with Step; I hope to help millions of young people build a financial foundation I never had.” This simple aspiration aligns with Step’s core focus on financial education for teenagers.
Step is reportedly valued at $900 million, and the total value of MrBeast’s acquisition exceeds $1 billion. As a teenage banking app focusing on financial education and practical financial tools for Generation Z, Step boasts over 7 million users, and its simple and memorable Step.com domain name adds to its brand appeal. The app helps teenagers under 18 build credit, earn savings returns, and access basic investments in a safe environment, filling a gap in teenage financial education. It’s worth noting that Step’s last funding round was in 2022, raising $500 million, although the terms of this acquisition have not yet been disclosed.
This acquisition is not accidental. MrBeast had previously applied for the “MrBeast Financial” trademark, revealing his ambitions in the financial sector. He hopes to leverage his massive fan base and Step’s technological advantages to make financial literacy and tools more accessible to young people.
MrBeast stated that providing financial education and tools to young people is crucial, and he eagerly anticipates this collaboration helping millions build a more stable financial future, while also paving a new path for the integration of influencer marketing and fintech.
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