On January 2, 2026, a major domain transaction was revealed: MetaWatch.com was sold for $289,995 (approximately RMB 2.08 million) on the Afternic platform, quickly sparking speculation about the buyer’s identity. Even more astonishing was the transaction fee of $50,000, highlighting its immense value.
Remarkably, this domain was acquired by the same seller in 2022 for only $9,102, meaning its value has skyrocketed nearly 31 times in just over three years, a prime example of precise domain investment.
Buyer Suspected to be Meta, Brand Strategy Emerges
Industry insiders widely speculate that the buyer is likely the tech giant Meta. This inference is not unfounded: in July 2025, multiple media outlets reported that Meta planned to revive its smartwatch business, with the new product possibly named “Meta Watch.”
Meta has always been extremely strict in protecting its “meta” brand and trademarks, and it is almost impossible for it to tolerate third parties launching competing products under the name “Meta Watch.” This high-priced acquisition of MetaWatch.com is likely a key step in strengthening its brand assets and paving the way for its upcoming hardware products.
Domain Strategy: A Battleground for Tech Giants
From brand protection to product pre-launch hype, domain names have become an indispensable part of tech companies’ strategies. If Meta does indeed make a move, it not only clears obstacles for its new business but also sends a clear signal to the market that it is focusing on the hardware sector. A precise domain name can sometimes be the first spark to ignite the market.
With the smart wearable market continuing to heat up, the record-breaking sale of MetaWatch.com may be a sign that a new round of industry competition has quietly begun.
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