According to domain.news statistics, the global domain name sales TOP20 list for January 2026 shows the domain name trading market remaining hot, with top-tier resources continuing to lead in value. Midnight.com topped the list with $1.15 million, owen.com ranked second with $420,000, and MetaWatch.com entered the top three, highlighting the scarcity and investment potential of core domain names.
Looking at the core characteristics of the list, the .com suffix still dominates. The top-selling domain names all possess advantages such as being short and easy to remember, and adaptable to diverse brand scenarios, aligning with the core considerations of length and commercial value in the 4C evaluation system. Midnight.com, as a generic term domain name, has a wide range of applications, and its high price confirms the value preservation ability of high-quality .com domain names, reflecting the importance that enterprises attach to core numerical identifiers.
The current domain name market is undergoing value reconstruction. The new gTLD application window for 2026 is about to open, driving the market towards branding and diversification. On the one hand, enterprises are showing a surge in demand for dedicated digital assets, making premium word and short-character domain names crucial for building brand moats. On the other hand, the AI wave is driving up the popularity of unique domain extensions like .ai, but the global trust level of .com extensions remains irreplaceable.
Furthermore, Chinese domain names are rapidly gaining popularity under policy support, making compliance related to domain security a new requirement for enterprises. In the future, domain name value will be more aligned with application scenarios and brand potential, with top-tier premium resources and domains specializing in vertical fields expected to continue to lead the trading market and become core strategic assets in the digital economy era.
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