Google appears to be gearing up for the next wave of generic top-level domains (gTLDs), with recent activity suggesting that the company is taking steps to bring .eat, .fly, and .here back to the market after years of dormancy.
Google Registers New Domains, Indicating Potential TLD Launch Plans
According to zone files and Whois records, Google registered get.eat, get.fly, and get.here on February 20, 2025. While these domains are currently inactive, Google has historically used “get” prefixed domains as customer-facing registration portals, hinting at possible marketing strategies or onboarding platforms for these TLDs.
Dormant TLDs Showing Signs of Life
Until now, these gTLDs had seen minimal registrations beyond the standard nic.[TLD] and domaintest.[TLD] allocations. The .here TLD previously had only one active domain, on.here, which dates back to 2016 but now resolves to a blank, endlessly reloading page.
Google’s Continued Momentum in the gTLD Space
This development follows the recent launch of .channel, which entered general availability (GA) on February 11, 2025. Despite being a niche TLD, .channel has already accumulated 1,451 domains in its zone file, demonstrating steady market interest.
With Google potentially laying the groundwork for .eat, .fly, and .here, the domain industry is watching closely to see how these TLDs will be positioned in the market and whether they will spark a new wave of brand-driven domain strategies.
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