The premium domain market just lit up again, as Fuse.com has changed hands for an impressive $2,129,509, marking one of the largest publicly reported domain sales of 2025 so far. The sale was orchestrated by domain industry heavyweights Andrew Miller of Hilco Digital Assets and investor Braden Pollock, whose portfolio includes some of the most valuable digital properties in the world.
Miller had the exclusive listing for Fuse.com, which came directly from Pollock’s elite collection. Their collaboration has proven successful once again, with this latest sale adding another trophy to Hilco Digital’s expanding collection of marquee deals. Earlier this year, Miller also brokered Icon.com for a staggering $12 million, currently the largest publicly disclosed domain transaction of 2025.
Fuse.com now takes the #3 spot in the year’s top domain sales, set to appear in the upcoming YTD Top 100 Chart when it’s updated on May 28. It’s the fourth seven-figure or higher domain sale publicly reported this year, following:
- Commerce.com at $2.2 million (brokered by Larry Fischer)
- GX.com at $1.2 million (sold via Sedo)
- Icon.com at $12 million (also brokered by Miller)
Industry insiders are quick to point out that these sales represent only a fraction of high-value transactions, as most deals of this caliber are sealed under strict NDAs. Still, public disclosures like these offer rare glimpses into the immense value of premium digital assets in today’s economy — and reaffirm the enduring power of one-word, brandable domains in a competitive digital landscape.
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Comments(1)
Excellent profit. Congratulations to the seller.