On January 4, 2026, the domain name FourPure.com was sold for $33,001 through GoDaddy Auctions. The dual semantic value behind this sale is the core logic supporting its high price. The domain name is a combination of the two concise words “Four” and “Pure,” retaining the original meaning of each word while creating a brand association that is both easily recognizable and commercially suitable.
“Four,” as a basic numeral, carries the core meaning of stability and system in a business context. From a symbolic perspective, “4” represents the four directions and the four seasons, a complete and closed loop, corresponding to the pursuit of rigorous structure and standardized processes in business operations. This aligns with the industry attributes of finance, manufacturing, and technology, which emphasize foundation and reliability. This semantic characteristic highly resonates with the core values of “steady growth” and “pragmatic operation” symbolized by “4” in business numerology, quickly establishing user trust in the brand.
The semantic value of “Pure” further highlights the brand’s core positioning. Its etymology can be traced back to the Latin word “purus,” meaning “clean and pure,” extending to symbolize “no impurities and high quality.” Under the trend of consumption upgrading, the healthy, natural, and pure concepts conveyed by “Pure” perfectly align with the brand appeal of the food and beverage, beauty and skincare, and health industries. It’s worth noting that well-known companies such as Fourpure Brewing Co. have already used the “Four + Pure” combination to convey their brand proposition of “brewing pure beer with four core ingredients,” confirming the combination’s established recognition in the consumer sector.
The combination of these two elements gives FourPure.com a dual semantic empowerment of “solid foundation + pure value,” conveying both the brand’s ultimate pursuit of quality and its sound business development philosophy. Its concise and memorable spelling and positive semantic associations give it cross-industry adaptability potential, which is key to its success in breaking the $30,000 mark—the domain name itself has become an important component of the brand’s core assets.
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