The hot summer, the transaction heat of the domain name market continues to rise like the temperature. Recently, the three major categories of .COM, ccTLD (country and region top-level domain name) and gTLD (generic top-level domain name) have worked together to set off a wave of enthusiasm in the transaction market. Many transactions have not only broken the annual record, but also entered the historical list. The overall activity and diversity have reached new highs, making the transaction atmosphere of the entire industry more intense.
The latest sales list published by the industry journal DNJournal (June 23 to July 6) witnessed this trend. In this list, various domain names show their style, and high-priced transactions emerge one after another.
The first place is Sword.com, which leads with a transaction price of US$1.5 million and has now firmly sat in the fourth place in the 2025 domain name public transaction list. “Sword” means “sword”, which symbolizes power and confrontation. It can be found in many vertical fields such as games, film and television, and AI security. Coupled with the influential “.com” suffix, it has strong brand control and global communication power, and its value is self-evident.
Cloud.ai followed closely behind, with a transaction price of 600,000 US dollars. This figure not only set the highest price of the .ai suffix this year, but also ranked second in the historical transaction list of the suffix. “Cloud” is a core word in the field of science and technology. It is widely used in cutting-edge fields such as cloud computing, AI, and Web3. Its high price transaction fully reflects the high attention and fierce competition of technology companies for high-quality domain name resources.
Among non-.com suffixes, R.org topped the historical transaction list of the .org suffix with a transaction price of 375,000 US dollars. As a rare single-letter domain name, r.org has extremely high scarcity and broad expansion potential. It can play a role in education, open source, non-profit organizations and other directions. Forward.org also performed well, ranking second among .org suffixes with a transaction price of $100,000. This result also confirms that the brand recognition of this suffix in the high-trust field is constantly rising.
my.bet, with a transaction price of $150,000, became the third in the history of the .bet suffix transaction price. The word “My” has a strong sense of personal belonging and recognition. When paired with .bet, it forms a simple and emotionally connected combination. It has great application potential in e-sports, online entertainment, blockchain guessing and other scenarios, and has strong industry association and market competitiveness.
In addition, a local transaction in Australia, Apartments.com.au, has also attracted much attention. Although the specific price has not been disclosed, according to the broker, the transaction is expected to enter the top five historical transactions of the .com.au suffix, and the amount is expected to be at least six figures. This fully demonstrates the continued pursuit of high-quality domain name resources in the local market.
Looking at this list, there are 8 .com domain names, 7 ccTLD domain names and 5 non-.com gTLD domain names, which is the most abundant transaction record this year. The concentrated appearance of high-priced transactions in various categories indicates that the domain name market has entered a high-heat stage. It also means that the types of domain name suffixes are expanding from the previous relative concentration to diversification.
With the continuous expansion of emerging tracks such as AI and Web3, the market demand for high-quality domain names remains strong. Whether it is used for brand building or as an asset allocation, those concise, versatile and clear domain names have always been the core resources that terminal companies and investors are scrambling to buy.
News Source:DNJournal，This article does not represent our position.
