On January 8, 2026, Sedo, a globally renowned domain name trading platform, revealed on its social media platform X that the domain name trading market had a strong start to the year. Among the most notable sales was the English domain name Salesperson.com, which clearly reflects a professional background, selling for $90,000 (approximately RMB 650,000), making it one of the most watched domain name sales cases at the beginning of the year.
This transaction demonstrates the continued appeal of industry-specific and professional terminology domain names in the digital asset market. “Salesperson,” as a general professional term, has broad commercial application potential and is suitable for companies in human resources, training consulting, recruitment services, and related fields. The high price of $90,000 reflects the market’s recognition of such intuitive and memorable industry-specific domain names.
Meanwhile, another transaction related to a seasonal theme also attracted attention. The winter sports-themed domain name Snowboard.net sold for €10,000 (approximately RMB 78,000). This domain name directly corresponds to the specific sport of “snowboarding,” with clear potential applications, making it suitable for related equipment brands, sports communities, or travel service platforms.
Industry observers point out that these two transactions demonstrate two important trends in the domain name market: first, the value of general English vocabulary domains with clear commercial uses remains stable; second, domain names in niche fields and specific interest categories also have market demand. As enterprises deepen their digital transformation, concise and precise domain names continue to become important digital assets for building a brand’s online image.
Sedo, as a leading global domain name trading platform, provides a positive signal for the 2026 domain name investment market by disclosing its early-year transaction data, demonstrating the continued attention and recognition of the value of high-quality domain name resources by professional investors and enterprises.
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