Domain names are often called “the real estate of the internet.” Want to leverage potential returns with a small investment? Follow these three basic steps:
Step 1: Precise Registration – Discovering Valuable Domains
Registration is the starting point for beginners. The core principles are: short, easy to remember, and meaningful.
Keywords are King: Focus on industry-wide terms (such as “Cloud,” “AI”), trending topics, or brand-related terms.
Suffix Selection: .com is widely considered the king, with the highest value. Specific suffixes such as .cn (China), .io (technology), and .ai (artificial intelligence) also have a market.
Search and Registration: Check domain availability through registrars like GoDaddy and Namecheap, and preemptively register unregistered potential names.
Step 2: Rational Valuation – Assessing Domain Value
Not all domain names are valuable. Valuation primarily considers three aspects:
Commercial Potential: Does it correspond to a specific industry, product, or service? Can it be directly used as a brand?
Market Scarcity: Shorter, more generic words are scarcer. 2-3 character .com domains are typically quite valuable.
Past Transaction Reference: Check historical transaction prices of similar domains on websites like Sedo and NameBio for market reference.
Step 3: Choosing a Platform – Securely Completing the Transaction
Domestic Platforms: Such as ename.cn and Alibaba Cloud Wanwang, suitable for Chinese domains and domestic transactions, with localized processes.
International Platforms: Such as Sedo and GoDaddy Auctions, with large global traffic, are the mainstream choice for trading international domains.
Transaction Security: Always use a platform’s escrow service to ensure simultaneous buyer payment and seller transfer, protecting both funds and the domain.
Advice for Beginners: Domain investment requires vision, patience, and learning. Start small, research the market extensively, and avoid impulsive registrations.
We wish you success in discovering your digital treasure!
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