Another development in blockchain domain name transactions: the holder of the well-known domain Chain.com successfully acquired Chain.eth for $189,219.15(60.60 ETH), completing its cross-network domain name asset integration strategy.
This transaction amount, converted to ETH, is approximately a reasonable valuation under the current market conditions, highlighting the scarce value of core brand domain names in the blockchain field. As a well-established core internet domain, Chain.com’s acquisition of Chain.eth not only unifies its brand’s domain names across the traditional internet and Web3 domains but also avoids the risk of brand confusion, laying the foundation for its subsequent expansion into blockchain-related businesses and reaching the Web3 user base.
In the domain name investment market, acquiring “cross-platform domain names with the same name” has become a common strategy for leading brands. Especially in the blockchain industry, Web3 domains such as .eth are highly sought after by brands and investors due to their decentralized nature and ability to be linked to digital assets. This acquisition of Chain.com further confirms the strategic significance of core brand domain names in cross-domain layout and provides a new value reference for the blockchain domain name trading market.
In conclusion, this transaction represents a significant fusion of traditional internet brands and blockchain digital identity. It clearly demonstrates that in the Web3 era, a complete digital brand image requires not only the traditional foundation of .com, but also the future identity represented by .eth.
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