When news first broke that a prominent Australian domain had sold for billions of dollars, many anticipated another landmark digital asset transaction in the domain name market.
After all, Australia is the birthplace of some of the world’s most prominent online brands, and the idea of a premium web address changing hands for nearly $2 billion was undoubtedly captivating.
But this isn’t a story about a record-breaking .com.au domain, or even a single-word .com domain. Rather, it’s a story about Domain, Australia’s leading real estate information platform, which has now been officially acquired by the American real estate giant CoStar Group in a major move.
On Wednesday, Arlington County-based CoStar Group announced it had completed its $1.9 billion acquisition of Domain, the Sydney-based real estate data and analytics platform.
Domain’s reach is extensive: According to CoStar, its brands (including Domain, Allhomes, Commercial Real Estate, Domain Insight, and Pricefinder) reach an average of 7 million Australians each month.
So, this isn’t a record change of ownership for .com.au, but rather a record for the real estate platform Domain. Nevertheless, CoStar has acquired Australia’s largest domain name for $1.9 billion.
News Source:domaingang.com，This article does not represent our position.
