On December 6, 2025, the combined domain name CogBooks.com was successfully sold for $31,000 (approximately RMB 223,000) through the GoDaddy Auctions platform. Leveraging its precise industry relevance of “cognition + books,” it became a prime example of domain name transactions in the education technology sector.
The core value of this domain name stems from the dual empowerment of its root word and meaning. “Cog” originates from the Latin root “cogn,” meaning “to know” or “to understand,” a core keyword in the education technology field—deriving professional terms such as “cognition” and “cognitive,” naturally aligning with cutting-edge tracks like cognitive education and intelligent learning. “Books” directly refers to core carriers such as books and textbooks. Combined with “Cog,” it clearly conveys the positioning of “educational content based on cognitive science,” perfectly matching diverse scenarios such as online education platforms, adaptive learning systems, and digital textbook development.
More importantly, CogBooks.com is not a brand-new, creative domain name, but rather an “operating asset” with a proven track record of commercial use. Records show that the domain was previously owned by CogBooks Limited, a UK-based edtech company with nearly 20 years of experience in adaptive learning. This company received $2 million in funding from the Bill & Melinda Gates Foundation and serves numerous institutions worldwide. Its registered “CogBooks” trademark further strengthens the domain’s brand association. This inherent industry endorsement and proven track record significantly enhances the domain’s commercial credibility and value potential.
From a market perspective, the demand for high-quality domain names in the edtech sector continues to rise. High-priced transactions of vertical domains like MbaPlus.com (sold for $40,000) demonstrate the recognized value of “core industry terminology + contextualized combination.” CogBooks.com possesses the fundamental characteristics of a domain name that is “easy to remember and easy to spread,” while also building a deep barrier through the meaning of its root words and its history of industry application. Whether it’s a newly established education brand or a mature company upgrading its brand, it can quickly establish a professional image. The $31,000 sale price is a direct reflection of its precise positioning and scarcity in the education technology sector.
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