Carta.ai Sold for $50,000, Further Upgrading its Domain Name Strategy

Carta, a renowned business management platform, recently completed the acquisition of the domain name Carta.ai for $50,000 (approximately RMB 360,000). The private transaction was completed through an escrow service, and the seller revealed on social media platform X that the transaction amount was very close to the “fixed price” they had set.

Currently, users visiting Carta.ai are automatically redirected to the main Carta.com website, demonstrating Carta’s clear approach to integrating its brand assets.

Transaction Details

The seller, Tony (@TonyNames on Twitter), revealed that the buyer contacted him directly through a Whois query, and the transaction was completed through an escrow service. He noted that the buyer understood the commission structure of platforms like GoDaddy, and that the final net amount reached was close to their net proceeds from GoDaddy, making them “very satisfied” with the transaction outcome.

Strategic Intentions

Carta.com is an enterprise resource planning (ERP) system provider focused on the private capital markets. It is committed to providing a unified, connected, intelligent platform for founders, investors, and limited partners, transforming the traditional management model that relies on spreadsheets and fragmented tools.

The acquisition of the .ai domain reflects Carta’s strategic deployment of AI technology. Amid the deep integration of Web3, AI, and capital markets, domains with the .ai suffix have become a popular choice for technology and financial companies.

This move not only avoids potential brand confusion but also preserves Carta’s potential for future expansion in AI application scenarios.

The AI ​​Investment and Branded Domain Name Boom

The Carta.ai transaction is not an isolated case, but rather a microcosm of two major trends in the current tech sector.

The AI ​​Investment Boom: Venture capital continues to concentrate on the AI ​​sector. As of August 31, 2025, AI startups attracted 55.2% of total venture capital transaction value and accounted for 43.5% of aggregate private equity valuations.

Horizontal platforms (such as OpenAI and Anthropic’s underlying models) accounted for 68.5% of AI-specific transaction value. This concentration of capital is not limited to the United States; AI startup valuations have also surged in Europe.

The Strategic Value of Brand Domain Names is Increasing: Companies are increasingly recognizing the importance of premium domain names for brand protection and digital transformation. Carta.com’s acquisition of Carta.ai embodies this trend, ensuring brand integrity and consistency in the AI ​​era.

Implications and Outlook

Carta’s acquisition of the .ai domain name demonstrates the importance forward-thinking companies place on the integrity of their brand assets. In the digital economy, domain names are no longer simply internet addresses but a crucial component of a company’s brand identity.

Especially with the prevalence of AI technology, related domain names are becoming standard equipment for tech companies. Owning a .ai domain name not only protects brands from cybersquatting and potential confusion, but also demonstrates to the market and users a company’s commitment to embracing technological innovation and focusing on future trends.

For such companies, evaluating their brand-related premium domain name assets and acquiring and integrating them at the right time can be a promising investment with long-term returns.