On March 19, 2026, TopDomains disclosed that the premium domain name Longevity.app was successfully sold for $74,988 (approximately RMB 540,000) through the Afternic platform. This transaction once again confirms the market’s high recognition of the short and clear meaning of the .app domain extension.
This is not the only high-profile transaction recently. In the same news, TopDomains also revealed other significant developments: tech giant Google just registered AI.app, while AI leader OpenAI acquired Prism.app for $120,000.
These successive high-end transactions and the entry of giants have undoubtedly injected a strong boost into the .app domain. Since its full opening for registration in 2018, the .app domain, with its high degree of alignment with the original meaning of mobile applications and the security and trust provided by mandatory HTTPS encryption, has quickly become one of the top choices for developers, tech companies, and startups.
Today, with industry leaders like Google and OpenAI making their moves, .app domains are no longer just a standard feature for developers; they’ve become “digital gold” in the cutting-edge technology field. Whether it’s “AI.app” representing the future or “Longevity.app” brimming with unlimited potential, both herald the arrival of a golden age for .app domains.
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