Seattle-based Amazon Registry Services Inc. has announced the launch dates for three new generic top-level domains: .Fast, .Talk, and .You, marking a significant expansion in its domain portfolio.
All three TLDs will enter their Sunrise Period on August 26, 2025, which will run until September 25, 2025. During this phase, registrations are limited to trademark holders whose marks are listed in the Trademark Clearinghouse (TMCH), ensuring brand protection.
Immediately following, on September 25, 2025, the domains will enter General Availability. Based on current information, the domains are expected to be open to all registrants, with no access restrictions, and issued on a first-come, first-served basis.
Pricing is expected to be in the medium range, though detailed registration policies and costs are yet to be disclosed.
Amazon currently owns over 50 new gTLDs, though many remain inactive. Its most successful launch to date is .Bot, which has garnered around 19,000 registrations. With the addition of .Fast, .Talk, and .You, Amazon appears poised to reinvigorate its TLD portfolio and strengthen its presence in the digital identity space.
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