On February 12, 2026, a transaction on the GoDaddy Auctions platform attracted attention in the domain name community: the four-letter domain name Alus.com successfully changed hands for $30,500 (approximately RMB 220,000).
Although Alus.com is a combination of letters, it possesses multiple commercial meanings. “Alus” in Latin means “to nurture” or “to nourish,” carrying a natural connotation of vitality and growth. In English, it easily evokes a variant of the abbreviation for “aluminum,” aligning with the brand image of new materials and industrial manufacturing. Furthermore, as a root word, it is also associated with the brewing process of “Coors Banquet,” the core product of the beer brand “Molson Coors,” giving it value in the fast-moving consumer goods industry.
In addition, Alus is also an elemental noun in Norse mythology, usable as a personal name or place name in many European countries, possessing universality for a global brand. The scarcity, catchy pronunciation, and lack of clear ownership of four-letter .com domains make them high-quality assets for terminal upgrades or for startups to establish a digital brand identity.
The $30,000 sale price is above average in the history of four-letter .com transactions. The buyer valued not only the quality of the letters themselves, but also the imaginative potential of “Alus” as a malleable word—it could represent a tech upstart or a lifestyle brand. A concise, powerful, and borderless name is becoming a new consensus in digital asset investment.
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