On January 29, 2026, Afternic released its December 2025 domain keyword ranking. AI topped the list with an absolute advantage, concluding the year’s trending topics and becoming the core focus of the domain market throughout the year. General keywords followed closely behind, collectively outlining the mainstream trends in year-end domain transactions.
The list shows that AI unsurprisingly took the top spot, a result deeply tied to the explosive growth of the global AI industry. With the accelerated commercialization of AI technology, the demand for AI-related domain names has surged. Domains with the .ai suffix and containing the keyword “AI” have continued to be hot commodities, with premium AI domain names repeatedly setting new records for transaction prices, confirming their core value as digital assets and demonstrating the market’s optimism about the long-term potential of the AI sector.
General keywords performed steadily, with “My” and “It” ranking second and third respectively, becoming the backbone of the popular keywords. These concise, memorable, and widely applicable keywords offer advantages in both brand building and traffic generation, making them suitable for various startups and corporate brand strategies. Their diverse audience coverage ensures consistently high transaction activity.
Furthermore, “IT Group” and “Home” follow closely behind the top three, while keywords such as “Us,” “Life,” and “Shop” also rank highly, covering multiple fields including technology, lifestyle, and business. The popularity of these keywords aligns with the brand building needs of companies undergoing digital transformation and reflects the domain name market’s preference for practical and contextualized terms.
As a significant indicator of domain name trading trends, Afternic’s list confirms the dual value of technological advancements and general demand. The continued leadership of AI highlights industry trends, while the stable performance of general keywords underscores the enduring vitality of basic domain name assets, providing a clear reference for subsequent domain name investment and corporate strategy.
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