Afternic 2025: Revolutionizing Domain Investment with AI and Innovation

As the world’s leading domain marketplace, Afternic continues to drive success for domain investors. Led by a team of engineers, designers, sales, and support staff, the platform is constantly evolving. At the forefront of its development is Senior Product Manager Prakash Sadarangani, who oversees both backend and frontend operations to enhance the user experience. This article explores his professional journey, Afternic’s latest innovations, and what’s in store for 2025.

Prakash Sadarangani’s Career Journey

Prakash began his career in tech support at a global networking equipment company, where he honed his problem-solving skills. He then transitioned into software engineering at a renowned technology consulting firm, advancing through various technical roles. A major turning point in his career was his shift to product management in the credit card industry, where he developed a strong passion for customer success and support. Now at GoDaddy, he combines his technical expertise with a customer-centric approach to improve Afternic’s platform and tools.

Afternic’s Transformation Under Prakash’s Leadership

Since taking the lead at Afternic, Prakash has overseen significant platform improvements:

• Modernized User Interface: The platform underwent a complete redesign, moving away from its 2013 look and feel.

• Backend Overhaul: A new inventory management system was implemented to enable faster product iterations.

• Feature Integrations: Best features from Dan.com and Uniregistry have been incorporated, including Lease to Own (LTO) and Custom Checkout Link, making transactions more seamless and flexible.

Among these updates, Lease to Own stands out as a game-changer. Initially integrated via Dan.com, it was later built natively within Afternic, deeply connected with GoDaddy. This allows buyers worldwide to purchase domains through GoDaddy using their local currency—a first-of-its-kind innovation in the domain industry.

What’s Coming for Afternic in 2025?

Afternic’s 2025 roadmap focuses on several key areas:

1. Self-Service Tools – Empowering sellers with more tools to manage and sell domains independently, reducing reliance on support teams.

2. Enhanced Buyer-Seller Communication – Improving transaction interactions for a smoother experience.

3. Deeper Integration with GoDaddy’s Investor Ecosystem – Simplifying domain listing by eliminating extra nameserver or TXT verification for domains already in GoDaddy accounts.

4. Self-Brokerage Services – Enabling sellers to manage their own domain negotiations and sales.

5. AI-Powered Features – Expanding AI capabilities to optimize pricing, streamline transactions, and provide data-driven insights.

Afternic has already introduced AI Price Suggestions, offering enhanced valuation estimates based on multiple data points. Moving forward, AI will play a greater role in automating workflows and improving investment decision-making.

Afternic is undergoing rapid transformation, integrating AI and automation to enhance the domain investment experience. As we move into 2025, domain investors should:

• Leverage Lease to Own to increase sales opportunities.

• Utilize AI-powered pricing tools to make informed valuation decisions.

• Adopt self-service management features to streamline portfolio operations.

• Stay updated on Afternic’s innovations to maximize investment potential.

With AI-driven advancements and a commitment to continuous improvement, Afternic is poised to redefine the domain marketplace in 2025. Investors who embrace these innovations will gain a competitive edge in an increasingly dynamic domain landscape.

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Meet Prakash, Afternic’s Product Manager – What’s in store for 2025?

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