On January 6, 2026, Rick Schwartz, known as the “Domain King,” announced on the X platform that the ultra-premium domain Property.com, previously sold for $36 million in installments, had returned to his ownership through foreclosure proceedings. This news marks the official end of this highly anticipated transaction.
Property.com was one of Schwartz’s prized assets, held for over two decades, and had been briefly redirected to the real estate website Trulia in 2017. In 2021, Schwartz announced the sale of the domain under an installment plan for a total of $36 million. However, the deal ultimately failed to materialize.
In a statement, Schwartz revealed, “Despite the sincere efforts of all parties, the business did not progress as required, and we were unable to agree on modified terms that met my standards.” He stated that terminating the contract was “the only responsible decision,” and emphasized that “sometimes the most important decision is knowing when to stop.”
It remains unclear whether the buyer defaulted due to deliberate breach of contract or financial pressure, but the outcome is consistent: Schwartz has regained full control of the top-level domain. As a legendary figure in domain investment, Schwartz’s repossession of Property.com once again demonstrates his astute judgment and strategic patience in the digital asset field. The future trajectory of this domain will remain a focus of continued industry attention.
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