On January 13, 2026, namepros.com released a report analyzing global domain name market transactions in 2025. Based on approximately 190,300 domain name transactions recorded in its database in 2025, the report shows a total transaction value exceeding $244 million, presenting the overall dynamics and segmented characteristics of the domain name market that year.
According to NameBio data, the domain name market transaction value in 2025 achieved a year-on-year growth of 31.9%. This growth was primarily driven by an increase in the number of transactions, rather than an increase in the average price per transaction, reflecting a continued rise in market participation. It should be noted that the report’s data was collected in early January 2025. Although there were some reporting delays for transactions, the impact of this factor on the annual trend has been effectively offset by the use of a unified data collection process each year. Furthermore, while the number of wholesale transactions in the NameBio database far exceeded retail transactions, the total transaction value was still dominated by retail transactions, a structural characteristic consistent with previous years.
It’s important to note that NameBio doesn’t include all domain name transactions. It’s estimated that approximately 5% to 10% of global retail domain name transactions are not included in its database. Furthermore, the sales figures recorded in the database are dynamically adjusted over time, so a cautious approach is necessary when interpreting annual trends. Even so, NameBio data still provides an important reference for judging the development momentum of various domain name extensions. Next, we will analyze the segmented performance of the domain name market in 2025 using specific data.
Core Domain Name Extension Transaction Performance
.com Domains: Solid Dominance, Slight Decrease in Market Share
As the “ballast” of the domain name market, the sales share of .com domains has remained relatively stable compared to recent years. Although slightly declining, its dominant position remains unshakable. In 2025, .com domain sales accounted for 72.0% of the total market share, a slight decrease of 2.4 percentage points from 74.4% in 2024. In terms of absolute sales revenue, .com domains achieved sales of $176 million in 2025, a significant year-on-year increase of 31.9%, with the growth rate in line with the overall market level. Sales revenue has maintained a steady trend for many years, demonstrating strong market resilience.
Country Code Suffixes: Rapid Growth and Continued Market Share Expansion
Country code domain suffixes continued their growth trend in 2025, with their sales share increasing again, becoming a significant engine of market growth. In 2025, the sales revenue of this type of suffix accounted for 16.3% of the total market, an increase of 2.9 percentage points from 13.4% in 2024, with a transaction volume of $39.8 million, a year-on-year increase of 61.0%, far exceeding the overall market growth rate. This growth was not driven by a single suffix. In addition to the popular .ai domains, several other country/region code suffixes performed well, driving the overall strong rise of the category, and their market share has been increasing year by year, showing significant development potential.
Traditional Top-Level Domains: .ORG Experiences Rapid Growth, .NET Sees Moderate Recovery
Among non-.com traditional top-level domains, the .ORG suffix stands out, maintaining steady growth over the years. In 2025, .ORG domain sales reached $16.7 million, a significant year-on-year increase of 47.8%, far exceeding the market average and demonstrating strong growth momentum. In contrast, the .NET suffix saw relatively moderate growth, with transaction volume reaching $4.1 million in 2025, a year-on-year increase of 6.2%, only a quarter of the .ORG domain transaction volume during the same period. However, the growth of .NET domains was driven by both increased volume and price, indicating a stable market fundamentals.
Other Suffixes: New Suffixes Slightly Decline, Sub-categories Show Significant Differentiation
The report’s “Other” category covers traditional top-level domains such as .info, .pro, .mobi, and .biz, as well as third-level top-level domains such as .it.com. Notably, the secondary market performance of new domain suffixes was slightly weak, with sales volume declining by 1.8% year-on-year in 2025, and sales revenue less than $7 million, representing a relatively limited share of the overall market. However, performance varied across subcategories, with some popular suffixes maintaining growth.
Analysis of Popular Subcategories’ Highlights
The sales boom of .ai domains continued to heat up in 2025, becoming the core driver of growth for country code suffixes. In 2025, .ai domain sales exceeded $22 million, a surge of 90.6% year-on-year, continuing the high growth momentum of recent years and reflecting strong market demand for artificial intelligence-related domains.
.co domains performed better than expected, with sales increasing by 63.2% year-on-year in 2025, reaching over $2 million. Although this figure is still far below the peak in 2021, the strong year-on-year growth rate indicates a return of vitality to the suffix market.
.io domains maintained a moderate growth trend, with sales reaching $3.3 million in 2025, an increase of 11.6% year-on-year. While this suffix has generally been on an upward trend for many years, it has not yet fully recovered to the peak level of 2021, and the market is still in a steady recovery phase.
As the most prominent emerging domain name suffix, the .xyz domain saw sales of nearly $2.6 million in 2025, a year-on-year increase of 14.4%, standing out among new suffixes and maintaining stable market demand due to its universality and recognizability.
Summary
The global domain name market as a whole showed steady growth in 2025, with transaction volume increasing by 31.9% year-on-year. The expansion in transaction volume was the core driver of this growth. Within the segmented market, .com domains still dominated, country code suffixes achieved rapid growth thanks to popular categories such as .ai, and .ORG domains performed exceptionally well. The new suffix market, however, faced slight pressure, with significant category differentiation. Looking ahead, with the continued development of the digital economy, domains related to artificial intelligence and emerging technologies are likely to remain market hotspots, further optimizing the domain name market structure and continuously adjusting the competitive landscape among different suffixes.
News Source:namepros.com，This article does not represent our position.
