Each year I look at trends in dollar volume for sales reported in NameBio. This report is based on about 144,700 domain name sales recorded for 2024 at NameBio, with a total dollar volume of just over $185 million USD.
The domain name market, at least as reflected in the NameBio data, was up 32.8% in dollar volume when 2024 is compared to 2023. The actual number of sales was down marginally, but the average value per sale was up markedly.
The data reported was captured in early January 2025. While some sales for the year get reported late to NameBio, by using a consistent procedure from year to year, the trends should not be biased by this factor.
NameBio includes many more wholesale transactions than retail, but the total dollar volume is generally dominated by retail sales.
Many sales are not reported in NameBio. They may be from venues with no reported data, unreported private sales, or sales subject to nondisclosure agreements. Also, there are changes over time regarding which sales are in NameBio, so one should be cautious with interpretation of annual trends. With those points in mind, let’s dive into the 2024 data.
The Domain Name Sales Dollar Volume Pie
There was very little change from 2023 in terms of what percentage of the total market is .com. 74.4% of the total dollar volume in 2024 came from sales of .com domain names. The graph below shows how the entire pie is divided.
Country code extensions increased their dollar volume share again this year, now representing 13.4% of the entire sales volume.
‘Other’ in the chart consists of legacy TLDs such as .info, .pro, .mobi, and .biz, as well as third-level TLDs such as .it.com.
.COM
While there has been some variability, the total dollar volume in .com sales is pretty consistent over many years. The $137.9 million in dollar volume in 2024 was up substantially, 32.5%, when compared to 2023, although the number of .com sales dipped by a few percent.
.ORG Modest Growth
The .org extension has had a steady increase for many years. While .org sales dollar volume was up 4.9% year-over-year, that is a smaller increase than in recent years.
The .org sales volume, $11.3 million in 2024, keeps growing compared to .net, that was just under $3.9 million in 2024.
.NET Up
That said, .net had a relatively strong 2024, up 34.3% in dollar volume year-over-year. Both the number of sales in the extension, and the average price, were up.
Country Code Extensions Up
Country code extensions taken as a whole were up 23.5% in last year’s report. That grew in 2024 by a further 44.4% increase year-over-year. We show the multi-year pattern below.
New Domain Extensions
Taken as a whole, aftermarket sales volume of new domain extensions was up 54.6%, to just over $7.1 million. I show the trend over the past six years below. The number of new extension sales saw a slight decline of 5.9%, however, so the average price per sale was strongly up.
.AI Surge Grows
Much of the country code increase was driven by .ai sales, and, as the graph below indicates, there is no sign of that weakening yet. When 2024 is compared to 2023, .ai sales dollar volume more than doubled, up 107%. The number of sales in .ai increased less strongly, although still up 33.9% year-over-year, with increasing prices driving much of the dollar volume increase.
.IO Also Had Strong Year
While the.ai extension had a stellar year, 2024 was also a good year for the .io extension. When we compare 2024 to 2023, .io sales dollar volume was up 26.5%. The number of .io sales was actually down, but strong prices more than compensated.
Good Year for .XYZ
The .xyz extension accounted for almost $2.3 million in sales dollar volume during 2024, that is up about 65.4% compared to 2023.
The .xyz extension represents 31.8% of the entire new gTLD total volume.
The $500,000 Plus Club
In addition to .com, .org, .net, .ai, .io and .xyz, there were a number of other extensions with at least $500,000 in total NameBio-reported sales volume during 2024. I show them in the graph below.
Probably the biggest surprise was .bet, that was up substantially in 2024, almost 20x the dollar volume of the previous year. While much of that was due to two high-value sales included in the top 100 sales of 2024, there were many other significant sales in the extension.
I checked many TLDs for this analysis, including dozens not reflected in this report due to low volumes, but the process was manual. It is possible I missed a few extensions that should have been in this group.
$100,000 to $499,000 Dollar Volume Extensions
I show below extensions, at least from those that I checked, with more than $100,000 but less than $500,000 in dollar volume during 2024.
There was a substantial rise in .vc, up 127% in dollar volume year-over-year.
India’s .in extension had a strong 2024, with a 144% increase in dollar volume, with almost $335,000 in sales dollar volume during 2024.
The .id extension saw dollar volume up more than 6x from 2023, now at just over $182,000.
While .tv was still a top performer, it was down 11.5% year-over-year.
The .vip extension sales volume was down about 36% from a strong 2023, but that still reflected more than $226,000 in dollar volume in 2024.
The .network extension had a strong 2024, up 242% year-over-year. While it has had a number of years of solid 5-figure annual dollar volumes, this was the first time to move into 6-figure annual sales volume total.
There was a substantial rise for .link in 2024, up about 4x in dollar volume year-over-year.
The .art extension was up a healthy 10.6%, with an annual reported dollar volume of just over $248,000.
The .world extension was up 274% from the 2023 dollar volume, with just over $109,000 in dollar volume.
Other Notes
Here are a few other noteworthy changes for extensions that did not meet the $100,000 level:
- .pro just missed the list, at a dollar volume of $99,000, but that was up almost 50% from the previous year.
- The .one extension also saw a big rise, up 158%, to a 2024 dollar volume of just over $55,000.
- The .health extension went from a tiny 2023 sales volume to just over $50,000 in 2024.
- While still only accounting for about $30,000 in volume, 2024 was way up for the .fun extension that finally had some significant sales.
- Some of the highly registered, see nTLD Stats for numbers, but deeply discounted in first year, extensions had very poor aftermarket sales records. The .top extension (#4 in registrations) had just $8000 in 2024 sales volume, while the dollar volume for .site (#5) was only $6300. The .store extension (#6 in registrations) had just under $4000 in total sales volume, and .bond (#8 in registrations) only $2300 total, and .sbs (#9 in registration numbers) saw less than $1000 in reported annual aftermarket sales volume.
In case you were wondering, the .horse extension had its best year ever, with a mid 4-figure sale. In fact, that one sale was not far off the total 2024 sales volume in .mobi, that fell 43% to a total of about $8000.
Without looking it up, do you know the extension that had an average sales price of $50,000 in 2024? If you think you know the answer, post in the comment section below.
Wondering what was published in one of the other reports in this series, or in another NamePros published analysis article? I put the links all together in one place: NamePros Blog Analysis Articles.
What trends seem noteworthy to you?
Is there an extension not mentioned that you are keeping an eye on? If you would like numbers for a particular extension, just ask in the comment section below.
News Source:Bob Hawkes，This article does not represent our position.
